The Death of Modern Marketing

Customers are not just data. They are human beings with beating hearts.

Any field — arts or science — when infused with the term “modern” creates a hype that turns all traditional thinking upside down. Marketing is one of them.

Photo by Mateus Campos Felipe on Unsplash

The study conducted by Mckinsey and Company in 2020 on Modern Marketing is immersive, data-driven, and very…