The Death of Modern Marketing
Customers are not just data. They are human beings with beating hearts.
Any field — arts or science — when infused with the term “modern” creates a hype that turns all traditional thinking upside down. Marketing is one of them.
The study conducted by Mckinsey and Company in 2020 on Modern Marketing is immersive, data-driven, and very timely. It allows technical entrepreneurs like me to look around my environment and assess what else have I reluctantly refused to listen to? For me, modern marketing is about listening and doing.
MODERNIZATION: Humane approach
In my observation, the advent and availability of data have made most of the businesses look at consumers like pieces of inanimate objects only. We have seen the abuse of such behaviors in social media, where we got fed up with information we don’t need and have influenced our judgment by only knowing very few facts. We were given information to lead us into where the marketers want us to go, and we were blindsided. Modern marketing is about treating consumers humanely, the exact opposite.
The advent and availability of information have made most the businesses look at consumers like pieces of inanimate objects only.
